NextPage is a professional printing company offering commercial printing, direct mail, and custom marketing. In 2025, they booked a booth at the American Bankers Association Annual Convention, the leading executive education conference for banks of all sizes, as NextPage is looking to expand their client base in this area through selling their targeted direct mail services.
I was given a blank trade show booth template to start with, as well as the primary ROI image. From this, I expanded the artwork to fit a variety of spaces, and then iterated it onto the countertop, the backdrop, and the shelving units. Because the client intended to run a looped slide presentation on the in-booth television, I created a branded deck to complement the booth design, as well as designed the 33 slides of that presentation.
In addition to these in-booth items, I also created various signs and ads to promote the booth within the venue, as well as promotional postcards NextPage mailed to prospective attendees of the event. Elements of the primary artwork, stylized arrow taken directly from the client’s logo, as well as the color scheme of red, black, white, and gray tied all elements together to create a cohesive aesthetic.
